Wanderbus is a local community bus service started over 20 years ago and operating in Bedfordshire, Hertfordshire and Buckinghamshire running weekday services for the public. The bus runs a vital service for many local residents and communities in small villages who are not served by council-run services.
We were asked to rebrand the not-for-profit organisation which included design of their logo, website and livery. The logo that we developed is clean and simple with the letter W in the roundel reflecting the idea of getting from A to B, as well as a heartbeat of the local community. The website is equally as simple both visually and for navigation. We worked closely with the bus management team to ensure timetable and maps are easy to find on the website. SEO is built in as standard to ensure people searching for bus services can find exactly what they need, and quickly.