Life Squared is a charity based in Sussex that aims to help people to live well – to live happy, wise and meaningful lives within the pressure and complexity of the modern world. They do this by offering a range of publications, courses, a knowledge base and consultancy.

We started producing Life squared’s bi-monthly self-help guides which are available as a digital downloads and mail-outs. Since then we have gone on to produce illustration, books and brand guidelines for the organisation.

The Life Squared brand, although simple and well executed suffered from a lack of consistency, when applied across different media. We undertook a project to look at their identity, colour schemes, tone of voice and language and recommended key subtle changes that would enhance their brand and develop their customer base.